The Daily – Why This Is More Important Than A News App
With the introduction of The Daily by Newscorp, I believe that we are beginning to see some of the first real media and content (non-gaming) investments into the made exclusively for mobile space. With 100′s of million of Tablets and Smartphones set to enter the market in the next few years, I think that the market will see other media companies willing to take larger risks to create new experiences for these devices.
Here are the 4 things that I think make this application important:
1. It is built specifically for the iPad/Tablet market. The iPad has been very successful, but there is still a lack of compelling new media apps that are designed specifically for the format. I think others will now be compelled to raise the bar to compete.
2. It has major investments behind it. NewsCorp did not let traditional mobile app budgets dictate the quality of the experience they wanted to deliver to their subscribers. My instinct is that this is a powerful trend that we will see other consumer brands, media and entertainment companies follow.
3. Its backed with a significant amount of unique content. Like any other type of media project, this app is all about the content being king with over 100 pages of new content being delivered daily.
4. There is an opportunity to establish and define an expanded advertising business model. Most mobile ad dollars today are coming from pretty traditional banners and search advertising. I believe that this new app has the ability to create a new way to monetize ads at a higher value.
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