FOX Sports Ultimate connects with sports fans on Verizon, AT&T, T-Mobile and Sprint
UIEvolution (UIE), a global leader of digital multimedia publishing software, today announces that its technology powers the latest interactive mobile sports experience, FOX Sports Ultimate. The new mobile service provides customers with both a subscription-based and a free, advertising-based option across Verizon, AT&T, T-Mobile and Sprint as a downloadable application.
The FOX Sports Ultimate application was built using UIEvolution’s UI design studio and platform technology, keeping sports fans instantly up-to-date with everything in the world of sports. Fans receive the latest news from FOX with a live ticker and the ability to view up-to-the-second video action through the application along with a link to news, scores, highlight clips and an array of personalized content.
“UIEvolution technology gives us the ability to offer a compelling service to all users with FOX Sports Ultimate available not only as a subscription-based service but also a free, advertising-based service,” said Andrew Hossom, Vice President, Marketing at Fox Sports Interactive. “UIEvolution’s design and user experience expertise allows our fans across the nation to access the FOX Sports brand as part of a world-class mobile product.”
Using UIEvolution’s cross-platform UIEngine technology, FOX Sports Ultimate delivers everything sports fans need to stay on top of their favorite teams and players anytime and anywhere. Games are tracked with live play-by-play features, in-depth player stats, head-to-head analysis and post-game recaps. Also available are video highlights, photos, scores, schedules, standings and news from around the sports world. An active, running ticker of sports events and news provides up to the second updates. Fan customization of FOX Sports Ultimate allows for quick browsing, information discovery and single-click access to information.
“Partnering with FOX Sports Interactive to deliver this product to consumers optimizes what two great companies and brands have to offer the market as a partnership,” said Travis Beaven, VP of Consumer Products at UIEvolution. “Using UIE technology and the UIE Design Studio, we are able to provide feature integration that encourages support of the rich, next generation experiences users expect with immediate, interactive and easy access to their favorite sports scores, stats, news and videos.”
About FOX Sports Interactive
FOXSports.com on MSN is a leading sports Web site that delivers breaking news, real-time stats and fantasy games to more than 15 million unique visitors every month. FOXSports.com, a unit of Fox Interactive Media, is the exclusive provider of sports content for MSN and it is the online extension of FOX Sports’ television coverage. Located at http://msn.FOXSports.com, the site provides sports fans with a wealth of exclusive online video, and is the industry leader in the delivery of sports content to mobile devices. Sports fans can access the latest scores, stats and news while on the go from FOXSports.com on MSN Mobile, simply by entering FOXSports.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.
