So, what exactly is a digital out-of-home network and how big is the digital signage market that we are seeing in places like Borders and Tully’s coffee. According to Ripple TV their premier national away-from-home television network delivers local and national advertisements to more than 1,400 locations on 3,425 screens in restaurants, coffee shops, hotels, health clubs, golf clubs and medical offices. With a current market of over $800 million dollars, digital signage has proven to be an effective marketing channel. It is also one of the fastest growing marketing channels, with a projected market for digital signage worth $3.5 billion by 2011, according to Gartner.
Check out this video of the UIE Digital Signage Platform from our UIE Japan team.
