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UIEvolution has teamed with TireBuyer.com, a leading e-commerce retailer, to develop their new mobile website design: www.TireBuyer.com. The site enhances the viewing experience of its mobile responsive 2website visitors with a responsive web design that is optimized for viewing on any device or screen size.

With more consumers accessing websites from their phones and mobile devices, designing a website to serve all platforms has become a tremendous feat. Responsive design means that the website can be viewed just as easily on a smartphone or tablet as on a desktop or even a TV screen, displaying the most appropriate web page layout that maximizes the customer experience.

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We are proud to announce we have been selected to speak at the 2014 Mobile Hospitality and Retail Summit (Mobile HOST) in Orlando, Florida.  The event is dedicated to mobile strategies in mobile hostthe hospitality and retail industries, gathering experts to discuss strategies for growing business in today’s always-connected world. Travis Beaven, UIEvolution’s Chief Product Officer, will lead a presentation on Tuesday, April 22 at 11:30am EST titled Connectivity + Innovation =  Increased Branding and Revenue

UIEvolution is pleased to announce we have joined the Open Web Application Security Project (OWASP). OWASP is the foremost web app security organization in the world, focused on owaspmaking web applications safe and educating users, developers, governments, and business leaders on how to protect vulnerable information. OWASP’s overall mission is to make software security visible so that individuals and organizations worldwide can make informed decisions about true software security risks.

We are pleased to announce we have joined the Washington Technology Industry Association, WTIA, one of the largest and most respected statewide associations of technology companies WTIAin North America. The WTIA represents more than 10,000 companies in Washington State, championing the technology sector and playing a central role in making the state an attractive place for technology companies to flourish. Actively shaping and monitoring policies that impact technology industry growth, WTIA is also at the very forefront of innovation and recruiting efforts. The association brings together the leaders of industry, education and government to make Washington the nations most creative and successful technology community.

Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper locationResearch. Juniper’s new “Mobile Search & Discovery: Market Prospects 2014-2018” report looks at how mobile search will grow primarily through location-based apps and hyperlocal targeting in the next four years. With more time-sensitive searches taking place on smartphones and tablets, mobile is increasingly becoming the platform that marketers are investing more in versus desktop with specific, targeted keywords.

Worldwide IT spending this year will rise 3.2 percent to US$3.8 trillion, driven by rebounding device sales and strong growth in the enterprise software category, according to analyst enterprisefirm Gartner. Enterprise software revenue will jump 6.9 percent to $320 billion, thanks to increased interest in social software, database technologies and data management technologies, according to Gartner.

Android and iOS users in the US spend an average of 2 hours and 42 minutes every day using apps on smartphonesand tablets (up just four minutes compared to last year). Of that, 86 percent (or 2 hours and 19 minutes) is spent inside apps, while the remaining 14 percent (or 22 minutes, down 6 percentage points compared to last year) is spent on the mobile Web using a browser. These latest figures come from mobile firm Flurry, which provides analytics and ad tools that developers integrate into their apps. The company collected data between January 2014 and March 2014 and concluded that “apps, which were considered a mere fad a few years ago, are completely dominating mobile” while the browser “has become a single application swimming in a sea of apps.”

Google Naps

Google Maps helps you find your way, but Google Naps — a parody based on the popular mapping service — is helping you discover the best places for a snooze. A group of Dutch users created Google Naps to uncover “the world’s coziest and coolest places to take a well-deserved nap.” These napping spots, which include Portugal, China, Indonesia, South Africa, Brazil and all four corners of the US, are shared by fellow users. To avoid being called out for the blatant ripoff of Google Maps, the Dutch founders have left a message on the Naps tool for Googlers: “Hello, please don’t be mad this is just a joke, a parody. We don’t mean to damage your brand or anything, we just want to bring a smile on the faces of Google fans. So please don’t take this to court, we only have a few hundred Euros in the bank.”

Creating a mobile-friendly website is a balancing act. We simply can’t include all the content typically seen on a desktop site; it just doesn’t fit. On the surface, optimizing performance appears responsiveto be a technical exercise, but it is more than just a question of better programming or faster servers. A site can have highly optimized images, but if we load too many on a single page, mobile visitors will suffer. Performance requires alignment across many groups – designers, developers, marketing and leadership.

We are pleased to announce the release of our cutting edge mobile application Astray, an augmented reality (AR) app demonstrating how computer vision can increase point-of-sale engagement, brand awareness and revenue opportunities.  By developing Astray, we display our abilities to solve how to utilize the accelerometer to realistically model gravity within the Astry 1context of the AR space, something few in the industry have solved.