UIEvolution Demonstrates Dynamic Storefront at BREW 2008

UIE Marketplace Delivers Targeted Advertising to Improve Multimedia Content Discovery and Purchase

May 22, 2008 — BELLEVUE, WA

UIEvolution (UIE), a global leader in software solutions that power the deployment of rich applications and services to users anytime, anywhere and on any device announces the use of its platform, tools and managed services for delivering a full service mobile storefront. Leveraging eight years in the wireless industry UIEvolution introduces its Marketplace™ product. UIE Marketplace powers a dynamic storefront solution for discovering, previewing, merchandising, cross-selling and purchasing premium content for mobile devices.

Marketplace is immediately deployed across a full product line, instantly providing consumers with seamless and easy access to content through a rich user experience and delivers powerful advertising and merchandising capabilities for service and content providers. Once the phone is in the market service providers can add and extend services and applications, responding to changing market trends and consumer behavior.

"The ability to deliver targeted advertising programs based on user preferences, previous purchases and customizations is incredibly powerful," said Chris Ruff, CEO & President of UIEvolution. "This improvement in mobile multimedia content promotion will not only drive new consumer purchases but also increase our partner's ability to cross-sell complimentary products to existing users."

Marketplace uses the industry leading UIEngine technology platform which has a proven ability to cover a service provider’s complete range of in-market devices. UIEngine elevates the purchasing experience with interactive promotions, social networking extensions and streaming audio/video previews, driving discovery and navigation with fewer network calls and latency than existing WAP and other mobile browser solutions. In addition, the Marketplace CMS Tool tracks user behavior of content and promotions for management, control and capitalization of content and advertisements delivering valuable user and success rate data.

UIE Marketplace will be demonstrated at BREW 2008 in SanDiego, CA, May 21-22 in booth 408.