UIEvolution® and E! Partner to Launch "E! True Hollywood Trivia" Mobile Game

March 27, 2007 — Orlando, FL

UIEvolution™, a leading provider of software solutions for rich media, information and entertainment, and E!, the world's largest producer and distributor of entertainment news and lifestyle-related programming, today announced the availability of the first entertainment-focused mobile entertainment game. 

The application translates the engaging content of E! Entertainment into a rich mobile experience using UIEvolution’s powerful cross-platform technology. Based on the popular television documentary series of the same name, the “E! True Hollywood Trivia” mobile game reaches devices around the world. The game tests Hollywood history and pop culture knowledge with questions on a variety of topics ranging movies and TV, to celebrity news and music. Through the UIEvolution flexible client technology the game is downloadable to users’ mobile and media devices and is continually refreshed to offer new intrigue and challenges.

“The ‘E! True Hollywood Trivia’ mobile game gives us another way to entertain fans of celebrity and pop culture while on the go,” said John Najarian, SVP New Media, E! Networks.  “E!’s young, hip audience has embraced mobile media technologies and we are committed through the E! Everywhere initiative to offer fresh, interactive ways to engage users at every media touch point, including cell phones.  E! has long been the number one authority for entertainment and pop culture information, so a fun, celebrity-themed trivia game is a perfect fit for the network.”

“The mobile client technology from UIEvolution, which can be deployed across mobile carriers worldwide, has given E! the opportunity to leverage their engaging television series by bringing to their fans lively and challenging gaming experiences in the mobile world,” said Travis Beaven, Director of Consumer and Service Provider Products at UIEvolution. 

The “E! True Hollywood Trivia” game play is timed with multiple types of scoring available to allow users to “bet” on a specific question with bonus points for skill and speed.  Using the Multiplex Mayhem game mode, players can compete head-to-head around the globe to test their trivia knowledge.

Games include:

• “Hollywood Headliner”, a single player or up to four player game in a pass and play mode;
• “Daily Dash”, a one question a day game where a bar is shown displaying the percentage of correct answers by all users so far that day;
• “Boffo Betting”, a game of wager with a starting ante of $100 that can be increased or decreased depending on correct answers; and
• “Multiplex Mayhem”, a multiplayer experience with head to head competition among users around the globe.

About E!

Based in Los Angeles, E! Networks are the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming, and E! Online, located at Eonline.com. E! is currently available to 87 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 43 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East.