MySpace Mobile

As one of the largest social networking web sites, MySpace, a subsidiary of Fox Interactive Media Inc., specializes in user-generated content and community-based interactions. MySpace’s appeal surrounds its viral ability to search from one friend to the next, upload and search photos, update personal profiles and continually check for new comments and messages.

MySpace describes itself as an "online community that lets you meet your friends' friends" and reportedly attracts 230,000 new registrations each day. MySpace is one of the most popular websites in the United States, having created their 100 millionth account on August 9, 2006.

With all this success, it was clear that there was a need to take this community into the mobile domain.

The Challenge
Bringing the functionality of MySpace to the mobile space required a technology that would be able to bring the MySpace experience to users anytime, anywhere and on any mobile device. The solution would need to deliver MySpace users the experience they were accustomed to, in a way that utilized the context and time-sensitive nature of mobile applications. In addition, the application would need to be optimized across a broad range of devices and deliver the best available user experience on the device. It would also need to manage a data-rich mobile application with the dynamic updates in an efficient manner across mobile networks... Continue to MySpace Mobile Case Study »