Fox Sports Ultimate

The Emmy winning FOX Sports is one of the highest-rated broadcast networks and is the nation's leading provider of local sports. FSN reaches more than 82 million homes through 25 regional sports networks by way of its owned-and-operated networks and affiliates, In addition to the broadcast division, Fox owns numerous regional U.S. cable sports channels and has a number of broadcast relationships with premier sports properties and events, including NFL, MLB, and NASCAR.

The Challenge Fox Sports is known for its innovative use of graphics and visuals in both the broadcast and internet mediums. Any mobile application would need to deliver an experience that would maintain the high standards of the FOX Sports brand and viewer expectations, with up-to-the minute scores, game trackers, and play-by-play banners.

A technology was needed that could deliver FOX Sports viewers the experience they were accustomed to, operating in concert with the time-sensitive nature of the news and data in the sports world. In addition, the technology needed to be able to maintain premium service through the pressure of being optimized across devices and networks, while continuously delivering the best available user experience on any given device.

The Solution

A history in design and technical innovation made UIEvolution the perfect partner when FOX Sports decided to take its marquee name and supreme sports content and deliver it as part of a world-class mobile service available across the nation. Using the UIEvolution UIEngine technology, FOX Sports Ultimate delivers everything sports enthusiasts need to stay up-to-date anytime and anywhere. The flexible architecture of the UIEngine powers the FOX Sports Ultimate integration of dynamic content and device-specific functionality.

The UIEvolution Design Services team worked collaboratively with the stakeholders from FOX Sports to accurately translate the famous features of FOX Sports Broadcasting and Fox Sports Net into a robust, premium mobile service. The UIEngine platform enables the delivery of rich multimedia content across devices. FOX Sports Ultimate enables discovery and innovation with the ability to add interactive application features to meet the changing landscape of the sports industry.

Customization capabilities in FOX Sports Ultimate allow users to select and organize their favorite multimedia news, team scores, stats, and schedules. Users can see team and athlete rankings, league leaders, and up-to-the minute odds. Video clips are streamed within the service, delivering a seamless experience when moving from different types of media.

In an effort to reach as wide an audience as possible, FOX Sports Ultimate was designed to handle multiple commerce models, from a traditional subscription-based product to a completely free, ad-supported application.

The Result

The original content of FOX Sports is now at the fingertips of subscribers at all times through their mobile devices. The mobile sports service keeps users seamlessly up-to-date with everything sports related, delivering alerts, video and audio clips, with the ability to customize the experience to fit their lifestyles and favorite teams. Fox Sports Ultimate offers a single source of information where users can update fantasy leagues and view a live ticker with play-by-play data and news. Sports fans can now enjoy an experience that integrates the capabilities of the web and television.

Games are tracked with live play-by-play features, in-depth player stats, head-to-head analysis, and post-game recaps. Users can also view audio highlights, photos, scores, schedules, standings, and news from around the sports world. Customization delivers one-click access to favorite teams, players, breaking news, quick browsing, information discovery, and fantasy-team management. The straightforward navigation guides users through the wealth of features and content, with easy-to-master interfaces and the ability to view multimedia pieces within the application. The engaging graphics and multimedia of FOX Sports Ultimate are also available on the iPhone.